Concept Work
This project aimed to create a breakthrough campaign with a distinctive insight that motivates 18-24-year-old shoppers. COVID messed with all of us. It might’ve messed with Gen Z the most. Proms, graduations, and internships - all cancelled or permanently postponed due to the pandemic. This generation feels robbed of special milestone moments. Gen Z desperately wants to get on with their lives. That’s where Big Winners Energy comes in.
Out Of Home
Social
Copywriting: Delaney Murphy
Art Direction: Aliya Tonon