Concept Work
Duolingo, a language-learning website and mobile app, was looking to develop an idea that gets people back into the daily habit of learning a language and keeps them there. What incentivizes people to learn? Free stuff. This campaign decided to collab with Airmiles, and give the audience a way to put their new vocab to use.
Social
Out of Home
Copywriting: Delaney Murphy
Art Direction: Will Vainer