Concept Work
Airbnb offers many places and experiences with 5.6 million listings worldwide. Their unique stays and experiences can’t be matched by hotels or resorts. In order to get a target audience of 20 - 40-year-olds to see Airbnb as the ultimate vacation rental, this campaign aimed to tell the audience that Airbnb stays are what sets the tone of their entire trip. When booking with Airbnb, the accommodation is the destination.
Out Of Home
Social
Copywriting: Delaney Murphy
Art Direction: Aliya Tonon